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Canada Goose - Hologram Education

Thursday October 25th, 2012

As you all know, counterfeiting is a huge problem worldwide and its issues affect us all.  As Canada Goose continues to grow in popularity, we are experiencing an increase in counterfeit outerwear.

Fake Canada Goose parkas are made with inferior materials and below par quality standards, resulting in jackets that offer no protection from the elements and can actually pose health risks to those who wear them. Additionally, the production of counterfeit goods often support illegal activities such as child labour, unsafe working conditions and organized crime.

These practices result in jacket prices that are unrealistically low, making it impossible for authorized Canada Goose retailers to compete. Canada Goose has been at the forefront in the fight against counterfeiting, utilizing numerous initiatives to shut down these operations and stop the sale of fake Canada Goose jackets.

In 2011 Canada Goose partnered with  OpSec, a leading authority on counterfeiting, to develop a hologram label that can be found on the inside of CG jackets and accessories as proof of authenticity. The hologram, created exclusively for Canada Goose, features images or elements that can be seen from different angles. The hologram was designed to be complex and difficult for counterfeiters to reproduce.

We started featuring the hologram in our 2011 fall/ winter collection, and have been included on all collections since then. However, authorized retailers may have products that will not have the Anti-counterfeit hologram. The only way to ensure you are purchasing an authentic Canada Goose product is to purchase from authorized Canada Goose retailers. A list of these authorized retailers can be found right here under our Where To Buy section of our website.

Canada Goose is an authentic brand whose core identity is tied to its birth place. Canada Goose was built by consumers who fell in love with the product and we take this very seriously.  We are very proud of our long heritage and we will continue to find ways to protect our consumers against this growing and illegal industry.

For more information on counterfeiting and how to protect yourself against it click here.

*Hologram pictured above features a mock bar-code. Each hologram will be paired with a bar-code unique to that garment*