FUR: Why Do We Use Fur?

For Canada Goose, functionality is paramount. Our jackets are built for the coldest places on Earth – places where skin around the face can freeze in an instant. In these environments – when life is on the line – fur is not just the best choice, but the only choice.

We do not use fake or faux fur because it simply does not protect as well as real fur. Faux fur is only a fashion statement and does not act in the same way that real fur does to protect skin from frostbite. Fur trim around a hood works to disrupt airflow and create turbulent (warm air), which protects the face from frostbite.

We strongly support the ethical, responsible and sustainable use of fur. We only purchase fur from certified Canadian trappers, who live close to land and maintain traditions that have been passed down through generations. They have a profound respect for nature, and we are proud to support them.

The trapping of fur-bearing animals is strictly regulated by the provincial and territorial wildlife departments in Canada. In fact, Canada is the world leader in humane trapping methods, providing the scientific basis for the Agreement on International Humane Trapping Standards (AIHTS), which establishes the required standards for approval and certification of animal trapping devices.

We have chosen to use real coyote fur because it is highly abundant. In fact, in many regions of North America, coyotes are considered a pest as they attack livestock, endangered prey species, pets and sometimes people.

We know that whether or not people want to wear fur is a personal choice, and we respect that. In turn, we hope that people will respect our ethical and responsible use of fur.


Canada Goose is deeply committed to the preservation of our global environment and the humane treatment of animals. We never purchase fur from fur farms, never use fur from endangered animals, and only purchase fur from certified Canadian trappers.